Balancing Commerce and Traffic Operations

Course Description:

This course builds upon the fundamental principles covered in the Site Impact Analysis and Access Management Analysis courses and explores the implications of the applications of these principles to reviewing agencies and to consultants and their clients. The course will feature three class problems that analyze site impacts of different proposed developments from the agency perspective and the consultant’s perspective. A workbook will be provided. This course is intended for consultants (entry-level to highly experienced) who prepare Traffic Impact Studies for their clients and agency engineers who need to deliver timely reviews of Traffic Impact Studies that appropriately diagnose the impacts of a proposed project to the agency’s transportation system.

  • Envisioning the Big Picture
  • Background Traffic Conditions
  • Trip Generation
  • Trip Distribution and Assignment
  • Operational Analyses 
  • Site Design
  • Project Reporting and Presentation
  • Example Problems


Paul Villaluz, P.E., PTOE, is a Senior Project Manager with over 20 years of experience in transportation planning and engineering design with both the public and private sectors. His prior experience working for public agencies in Nevada and Florida provides insight into public agency procedures and processes for his clients. Paul has extensive experience in resolving transportation planning and traffic design issues for projects with local government and project stakeholders and developing presentations for these projects to elected officials, special interest groups, and the general public. His diverse experience allows him to identify and implement cost-effective transportation solutions that provide a high level of safety, mobility, and operational efficiency for local governments while creating added value for users, property owners, and the development community. Paul served as the chairman and the corresponding lead author for “Sight Triangle and Corner Clearance Policies at Intersections and Driveways: An Institute of Transportation Engineers (ITE) Informational Report”. This report won the ITE 2015 Coordinating Council Best Project Award signifying that it was the best project completed during 2014 by an ITE council. He is a fellow of ITE. He is also certified as an Advanced Communicator Gold by Toastmasters International. Paul graduated from the University of Nevada-Las Vegas with a Bachelor’s Degree and a Master’s Degree in Civil Engineering. 

Course Length:

6 Hours

Credit Hours

6 Professional Development Hours (PDHs)

0.6 Continuing Education Credits (CEUs)